Mark Zuckerberg builds AI CEO to help him run Meta

LONDON, March 23 — Meta boss Mark Zuckerberg is developing a personal artificial intelligence agent that can perform some of his CEO duties autonomously, according to a report. The AI tool, first reported by The Wall Street Journal , allows the tech founder to bypass human reports and various corporate management layers in order to retrieve information. It forms part of a broader strategy at the Facebook and Instagram owner to build internal AI systems that can be integrated into all employees’ workflows.

Meta’s tools include ‘Second Brain’, designed to search and organise company documents, and ‘My Claw’, which can communicate with other colleagues’ AI agents on their behalf. The company has also reportedly set up an internal messaging group that allows AI bots to talk to each other independently. The Independent has reached out to Meta for more information.

Revelations about Mr Zuckerberg’s AI CEO bot come amid a new trend in Silicon Valley known as ‘Tokenmaxxing’. First reported by The New York Times , the term refers to engineers at Meta, OpenAI and other major tech firms using AI as much as possible while they work. The status game is based on the idea that maximizing the use of tokens – the units of data processed by AI systems – leads to increased efficiency and productivity in the workplace, though some within the industry have questioned the approach.

“Inside large tech companies, it’s becoming a career risk to not use AI at an accelerated pace, regardless of output quality,” said software engineer Gergely Orosz. On a company earnings call last month, Mr Zuckerberg said Meta would be integrating AI tools into people’s roles in order to reshape how work gets done. “We’re investing in AI-native tooling, so individuals at Meta can get more done,” he said.

“We’re elevating individual contributors and flattening teams. We’re starting to see projects that used to require big teams now be accomplished by a single very talented person. ” In recent months, Meta has helped fuel this push with the acquisition of agent-focussed startups Manus and Moltbook , despite controversies surrounding autonomous AI.

AI agents on Moltbook, which serves as a social media app for bots, gained widespread attention in February after posts about “overthrowing” humans went viral. Security experts have also warned about a lack of safeguards surrounding AI agents, which could potentially lead to data breaches and inappropriate behaviours. Adam Peruta, a professor at Syracuse University who co-authored the PROMPT guides for working with AI, told The Independent: “The key lesson is that once you connect semi-autonomous agents to real data and real services, you must treat the platform like critical infrastructure.